After more than a quarter of a century of leading the world in fertility treatment, Sydney IVF will be renamed Genea.
The announcement comes as new data reveals that Genea patients are more likely than ever to get pregnant with their first cycle of IVF.
More than 55 per cent of all patients aged less than 40 who had an embryo transferred during their first cycle of IVF during the first six months of this year  became pregnant. This represents an increase in success of more than 25 per cent on the previous two years.
Genea Scientific Director Steven McArthur said the success rates were unprecedented.
"Particularly as we are talking about all women aged less than 40 and about achieving a pregnancy in the first cycle of IVF,” Mr McArthur said.
All of the women had on-going pregnancies confirmed with a foetal heartbeat at a seven week ultrasound.
“We anticipate that these early results will translate into live births for the vast majority of these women,” Mr McArthur said.
He said the success was a result of continued investment in research and development and in particular improvements to the media in which embryos are developed. This culture media is developed in-house by scientists at Genea and is designed to mimic as accurately as possible the environment in which embryos develop for the first few days after fertilisation in the fallopian tubes.
Genea CEO Dr Kylie deBoer said the current success rates were unimaginable when she began as a scientist.
“When I was first working as a scientist with patients who needed IVF 20 years ago, these sorts of success rates were unthinkable. It is further evidence that we are able to offer our patients the best possible chance of success – of taking home a healthy baby – and we are extremely proud of these results,” Dr deBoer said.
Overall, almost 60 per cent of all patients of all ages at Genea will take home a baby, according to a separate analysis of all patients who started treatment during a five-month period in 2009 and were followed through their IVF journey. And of those who have a baby, 90 per cent will do so within three cycles or less.
Genea Medical Director Associate Professor Mark Bowman said the results proved Genea's fertility expertise.
“What this analysis shows is that at Genea, you have the highest possible chance of having a baby – anywhere,” Assoc Prof Bowman said.
Genea has consistently provided the best possible chance of success for couples. An analysis of the latest available national IVF data demonstrates a 17 per cent higher pregnancy rate per embryo transfer for all Genea patients. This improvement in pregnancy rates rises to 28 per cent among women aged over 38 years.*
Sydney IVF was founded by Professor Robert Jansen 26 years ago. It will be reborn as Genea – World leaders in fertility from September 1st 2011, the first day of Spring.
The name Genea has origins in ancient Greek, where medical and ethical principles that still guide us today were founded. Genea also means family.
Dr deBoer said the decision to relaunch as Genea was due to the group out-growing the name of Sydney IVF.
“Increasingly, we are about so much more than IVF and we make a difference to the lives of people all over the world - not just in Sydney,” she said.
More than 600 clinics, in Australia and across the world, use technology developed at Genea to grow and transfer embryos. Genea also leads the world in Preimplantation Genetic Diagnosis (PGD) of embryos, screening for more than 200 genetic diseases and in stem cell research – holding eight out of nine licences for embryo research with the potential for breakthroughs in the treatment of chronic illness such as Huntington disease.
“We are very proud of our history of investing in research and it reaps benefits for patients. We virtually doubled success rates in the 1990s and we were the first clinic in Australia to introduce routine single embryo transfer - reducing the risks of multiple pregnancies without decreasing the chance of infertile couples having a baby,” Mr McArthur said.
Genea has also integrated a holistic approach to fertility with programs such as Fitness for Fertility, which includes personal training and nutrition advice and results in some couples avoiding the need for IVF by making lifestyle changes that boost their fertility.
*Based on 2008 data published by the Australian Institute of Health and Welfare on pregnancy rates per embryo transfer.
More on Genea's history